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Gloo Impact Personas

Learn the different personas that the Gloo Impact platform was created for as well as where you and your organization will function.

Brian avatar
Written by Brian
Updated over 6 months ago

Sponsor Organization

The "Sponsor Organization" persona represents entities that provide the financial backbone for programs on the Gloo Impact platform. These organizations fund scholarships, grants, and other initiatives aimed at creating impact through Champion Organizations and their programs. Here is a detailed persona for a Sponsor Organization on the Gloo Impact platform:

Sponsor Organization Owner

Description

The Sponsor Organization persona is an individual who manages the philanthropic contributions of corporations, foundations, or private entities. They seek to invest in impactful initiatives that align with their mission and values. Their primary roles involve the strategic allocation of funds, monitoring of funded projects for efficacy and compliance, and ensuring that their contributions are making a meaningful difference.

Responsibilities

  • Configuring and defining the parameters of new funds, including objectives, target amounts, and disbursement criteria.

  • Reviewing and selecting Champion Organizations and programs to fund based on alignment with their organization’s goals.

  • Allocating funds and managing disbursements to ensure financial support is provided as planned.

  • Monitoring funded projects and initiatives for progress and impact.

  • Engaging in strategic planning and meetings with Champion Organizations to discuss performance and potential adjustments.

This Sponsor Organization Owner persona captures the key responsibilities and needs of sponsors on the Gloo Impact platform. Understanding this persona is crucial for designing features that facilitate effective management of funds, transparent reporting, and communication, ensuring that sponsors feel confident in the impact and management of their contributions.

Fund

For the Gloo Impact platform, a "Fund" can be conceptualized as an entity or persona that represents capital pooled from one or multiple sponsor organizations and allocated towards specific programs. This persona involves managing financial resources to support various initiatives through the platform. Below is a detailed persona for a Fund on the Gloo Impact platform:

Fund Manager

Description

The Fund Manager persona represents individuals or groups responsible for managing and overseeing a fund within the Gloo Impact platform. They coordinate the financial resources, ensure alignment with sponsor intentions, and oversee the distribution and utilization of the fund across different programs. This role involves strategic decision-making, compliance with financial regulations, and effective communication with both sponsors and recipient organizations.

Responsibilities

  • Regularly reviewing fund performance and making adjustments to fund allocations based on real-time data and feedback from programs.

  • Generating and analyzing financial reports to communicate with stakeholders about the impact and status of the fund.

  • Adding team members to a fund.

  • Creating criteria for a scholarship application (optional) for the fund and reviewing applications.

  • Reviewing and selecting programs from Champion Organizations to fund based on alignment with their organization’s goals.

This Fund Manager persona provides a comprehensive view of the responsibilities and needs associated with managing a fund within the Gloo Impact platform. Understanding this persona helps in designing platform features and workflows that support effective fund management, ensuring that funds contribute positively towards designated impacts.

Champion Organization

The "Champion Organization" persona represents the core organizations that partner with the Gloo Impact platform to deliver various programs such as scholarships, mentorships, and other development programs. This persona encompasses the roles and responsibilities of the organization as a whole, including its leadership, administrative staff, and frontline champions. The Champion Organization is a nonprofit, NGO, or other entity focused on delivering impactful programs and initiatives through the Gloo Impact platform. This organization is responsible for creating, managing, and implementing programs that align with its mission and the needs of its participants. It collaborates closely with sponsors, manages relationships with applicants, and ensures compliance with regulatory standards. Here is a detailed persona for a Champion Organization on the Gloo Impact platform:

Champion Organization Owner/Admin

Description

The Champion Organization Owner/Admin is a key figure within the organization, typically involved in higher-level management. They oversee the creation and management of programs, ensure compliance with regulatory standards, manage relationships with sponsors and participants, and supervise the organization's overall use of the Gloo Impact platform. This role requires a blend of strategic vision, operational efficiency, and strong leadership skills. If the Admin creates the Champ Org, they become the Champ Org Owner. There is only one Champ Org Owner while there can be many Admins.

Responsibilities

  • Configuring and updating program descriptions, milestones, and integrations.

  • Reviewing applications and managing participant progress through programs.

  • Generating reports for internal stakeholders and external sponsors to demonstrate the impact of programs.

  • Leading communication efforts with all parties to ensure alignment and address any issues or concerns.

  • Adding team members and champions to the Gloo Impact platform as well as assigning participants to champions.

  • Managing accounting on the platform and payments of champions from the milestone payouts.

This Champion Organization Owner/Admin persona emphasizes the multifaceted role of administrative leadership within the organization, highlighting the critical need for tools and systems that support effective management, strategic decision-making, and comprehensive stakeholder engagement. Understanding this persona is essential for designing functionalities that align with the operational and strategic needs of Champion Organizations on the Gloo Impact platform.

Frontline Champion

Description

The Frontline Champion persona on the Gloo Impact platform represents individuals who are actively engaged in the day-to-day execution of programs and services within their organizations. These are typically leaders or key staff members within nonprofits, community organizations, or faith-based groups who are passionate about driving social impact at the ground level. Their primary focus is on implementing initiatives, managing volunteers and resources, and ensuring that their programs effectively meet the needs of the communities they serve. They are also the persona most closely connected to the applicant/participant and helping them progress through program milestones. An example of a frontline champion would be a counselor for a couples counseling program.

Responsibilities

  • Managing participant progress through programs and executing the services provided by the program.

  • Completing program milestones or verifying milestones completed by the participant.

This Frontline Champion persona encapsulates the essential roles and needs of those at the forefront of service delivery on the Gloo Impact platform. Understanding this persona is vital for creating tools and resources that support the effective management, reporting, and sustainability of their impactful work.

Applicant/Participant

The "Applicant" persona represents individuals who engage with the Gloo Impact platform seeking support through various programs provided by Champion Organizations. This persona encompasses a broad demographic that includes potential recipients of scholarships, grants, mentorships, and other forms of support. Once applicants are approved for a program, they become a Participant since they are benefitted from the value of the service being provided. Here is a detailed persona for an Applicant on the Gloo Impact platform:

Applicant/Participant

Description

Applicants/participants are individuals looking for support to advance their education, skills, career, or personal development. They access the Gloo Impact platform to find and apply for programs that match their needs and qualifications. This persona is crucial as they are the primary participants of the platform's services, and their successful engagement is a key metric for the platform's impact.

Responsibilities

  • Searching and filtering through various programs to find those that best match their needs and qualifications.

  • Completing and submitting applications for programs.

  • Completing program milestones.

  • Communicating with Champions for guidance and clarification on programs.

This persona highlights the experiences, needs, and behaviors of individuals seeking support through the Gloo Impact platform. Understanding this persona helps in designing and refining user interfaces and processes to ensure they are applicant-friendly and supportive, enhancing the overall effectiveness of the platform in serving its community.

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